Europe

4-6 June / Tring, UK at the Pendley Manor

DSU Goes Global

BRIDGING CONTINENTS AND FOSTERING SUCCESS!

Our first-ever Direct Selling University in Europe was a phenomenal success! Pendley Manor was a full house with attendees from Europe, Mexico and the United States. From relationship building and networking to sharing diverse perspectives, attendees left with an arsenal of business strategies and marketing insights, including:

Generational Insights:

Working data
Industry perceptions
Effective engagement strategies

Trends and Best Practices:

Approaches to engaging prospects
Compensation trends
Executive personal development
Optimizing AI for business and personal growth
Sustainability program implementations
Current and new compliance regulations
Practical marketing and social media strategies

Our Fall Direct Selling University is set to be another can’t-miss event as we continue celebrating 20 years of empowering your direct selling journey with the biggest and best events. Join us for a 3-day Masterclass for Direct Selling Monday, September 23 - Wednesday, September 25, 2024, in Irving, TX.

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Speakers

STUART JOHNSON

CEO
Direct Selling Partners & Direct Selling News

Stuart Johnson has served the direct selling industry for 36 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.

JOHN ADDISON

Founder & CEO
Addison Leadership Group

John Addison current passion is to cultivate new leaders with a heart for service and unification. He is the former co-CEO of Primerica, a leader in the financial services industry. John emerged as a leader shortly after joining the company in the early 1980s. He helped to shape Primerica’s culture as well as navigate a tedious break from Citigroup that skyrocketed profits and made National headlines in 2010. Now “rewired” after his tenure with Primerica, John is the CEO of Addison Leadership Group, INC. He travels the world as a keynote speaker and consultant, he is also a best-selling author.

GARRETT MCGRATH

Direct Selling Industry Expert
Special Advisor, Bravenly Global

Garrett’s direct selling career has spanned three decades, and he’s built organizations of more than 150,000 distributors in 21 countries. Garrett has served as President of the Association of Network Marketing Professionals (ANMP) since 2012. He embraces a simple, straightforward approach and is passionate about crafting compelling, compliant content. Garrett understands the vast and uniquely different habits, traits and practices of direct selling corporate and field leaders and emphasizes the importance of building effective communication between them.

OSCAR CANO ARIAS

Managing Director
DSE

Oscar has been Managing Director of Direct Selling Europe (DSE) since 2012. He has over 20 years of professional experience in the field of public affairs: he was a member of the cabinet of Loyola de Palacio, former Vice-President of the European Commission, worked in the consultancy firm Hill & Knowlton and was a policy adviser in the European Commission. A graduate in political science and international relations from Sciences Po Paris, the University Complutense of Madrid, the College of Europe in Bruges and the Université Catholique de Louvain, Belgium.

MEREDITH BERKICH

President
LifeWave

With over 30 years in direct selling, both as field leader and corporate executive, Meredith brings a wealth of experience to LifeWave. As President, she is responsible for developing and implementing business strategies and systems in support of LifeWave’s accelerated growth.

HEATHER CHASTAIN

Founder & CEO
Bridgehead Collective

With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table. Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.

DAN DEBNAM

Founder & CEO
Conturae

DAN JENSEN

Founder
Dan Jensen Consulting

Having worked with over 1,000 direct selling companies in his 40 year direct selling career, Dan is known as the foremost “go to” guy for companies seeking best-of-breed expertise in the area of compensation plan design.
Dan has consulted with hundreds of companies on compensation plans, incentive plans, recognition strategy, business plans, technology, and industry best practices. Dan founded Jenkon in 1978 and retired in 1999. He was awarded the DSA Partnership Award in 1997 and 2007 (the only person ever to receive it twice).

KELLY LLOYD-SANDERSON

Vice President & General Manager UK & Poland
Arbonne

Kelly Lloyd-Sanderson joined Arbonne in November 2007 shortly after Arbonne opened in the UK market. Kelly has worked across the Marketing, Field Development and Events departments along with playing an instrumental part in the opening of Arbonne Poland in 2014. Her extensive knowledge of the UK’s Direct Selling and wellness industries has helped her drive the successful growth in her respective areas of Arbonne in both these markets. Kelly’s drive and ambition in building and developing confident teams and establishing long lasting Field relationships through exceptional customer service, rewards her with the knowledge that she’s playing a part in making their journey successful.

CHRIS MCDERMOTT

CEO
The 1:1 Diet by Cambridge Weight Plan

Having been with The 1:1 Diet by Cambridge Weight Plan for 17 years, Chris originally joined the company in 2003 as a PR Executive. Chris assuming his role as Managing Director in 2015. Now, Chris leads the Board of Directors, and helps to set and drive forward the strategic direction of the company, through his team. Throughout his time at the company Chris has been involved with many brand milestones and championed the 100% Employee Ownership status, as well as leading the reformulation project. In 2019 The 1:1 Diet won the highly prestigious Employee Owned Business of the Year Award, and Chris is now Chair of the Employee Ownership Association.

WAYNE MOOREHEAD

Marketing, Brand Strategy &
Direct-to-Consumer Industry
Expert | Podcast host

Wayne has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.

AYO OLASEINDE

Global President
Saladmaster and DSA UK Chairman

Ayo Olaseinde is a self-made entrepreneur who has had an incredible journey in the direct sales industry. His leadership and dedication to the direct sales industry have been shaped by his personal story of starting from humble beginnings and building a successful career through hard work and determination. Ayo's journey and leadership in the direct sales industry, including his role as Global President of Saladmaster, serve as a testament to his entrepreneurial spirit, dedication to personal growth, and passion for inspiring and developing others to achieve their own success.

AURELIO FERNÁNDEZ-PACHECO

Vice President Europe
Immunotec

DIRK SCHIFFNER

Business Development Manager
Just International

SUSANNAH SCHOFIELD OBE

Director General
DSA UK

Susannah Schofield OBE is the Director General of the Direct Selling Association UK, an industry which is worth over £1billion. Alongside her role as Director General, Susannah remains actively involved in two businesses which she founded: the CEO of Dice Matrix Consulting, an insight and research company, and as a Licensed Female Boxing Promoter representing Women Boxers under the Unified Promotions Ltd banner. Prior to her appointment as leader of the DSA, Susannah spent 18 years at Royal Mail, culminating in her holding the Board-level role of Commercial & Innovation Director, where she led a team of over 800 people.
A passionate advocate for women and young people in business, Susannah was awarded an OBE for her work in this area in the 2015 New years Honours List.

ANDI SHERWOOD

Director of Strategy & Plan Design
Dan Jensen Consulting

Andi has 22 years of direct selling industry corporate experience and has been with Dan Jensen consulting since 2006. She is a specialist in compensation plan setup, design specifications, commission auditing and accuracy validation. Andi has designed over 400 compensation plans for all types of direct selling companies and owned her own successful direct selling company for 6 years.

ANDREW SMITH

Sales Manager, Europe, South America, Australia and New Zealand
Amway

Andrew Smith boasts a 40-year career in the Direct Selling industry, starting in 1984. Notably, he held the position of Chair at the UK Direct Selling Association (DSA) from 2012 to 2021, marking the longest-serving tenure in the association's 59-year history. Concurrently, Andrew served as Chair of the Ireland DSA from 2012 to 2017. Andrew joined Amway in 2008 as General Manager for the UK & Ireland, Scandinavia, Netherlands, & Belgium. For the last 2 years, he held an ESAN (Europe, South Africa, Australia and New Zealand) wide role as Sales Manager, underscoring his significant contributions to the company's regional success and fostering sustainable growth across various markets.

ORVILLE THOMPSON

Co-Founder and Co-CEO
Scentsy

What began as a small family business, run from a shipping container on a sheep farm has blossomed into an international fragrance company and direct selling leader. Scentsy now sits at #22 on the DSN Global 100 List with 2023 revenue of $579M. Heidi and Orville founded Scentsy in 2004. Together they lead Scentsy with passion, dedication and commitment to more than 110,000 Independent Consultants, 1,000 employees and the Idaho community they love.

EMRE TUNA

President
Farmasi

Farmasi was founded in 1950 by Emre’s grandfather as a pharmaceutical products company but pivoted to direct selling in 2010. With $440 million in annual sales, Farmasi is ranked 28th on the 2023 DSN Global 100 List. In 2019, Emre was responsible for the US launch of the brand. Today, as President, he is leveraging influencer culture to attract Gen Z. Emre’s ability to identify trends in individual markets helps drive Farmasi’s growth as it expands into the wellness space.

IMELDA VITAL

Executive Director, AD Interim
SELDIA

Imelda has 30 years in the direct selling industry working on public policy in Europe and wider. Amongst these, 25 years in Amway responsible for European Government affairs but also involved in corporate communication, CSR activities and PR. Industry relations has always been an important part of her work and she has always been active and on the board of many DSAs and other trade associations. Her first encounter of the direct selling industry was with Seldia which she is currently leading. She is passionate about the industry and very proud to advocate on its behalf.

Regulatory Insights & Updates Panel

This exclusive panel offers a deep dive into the legal and regulatory issues specifically facing European markets. From environmental concerns and packaging requirements to compliance and so much more, you’ll gain valuable insights and stay abreast of the latest developments shaping the regulatory framework.

OSCAR CANO ARIAS

Managing Director
DSE

SUSANNAH SCHOFIELD OBE

IMELDA VITAL

Executive Director, AD Interim
SELDIA

Pendley Manor

A stunning and sophisticated hideaway housed in a Tudor revival building featuring historical elements, brought seamlessly into the 21st century.

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THANK YOU

Thank you to these best-in class suppliers for helping make the first-ever DSU EU event possible–empowering direct selling executives with FREE education, insights and inspiration.

#1 Direct Selling Software Platform

Exigo is the most comprehensive direct sales platform in the world. From commissions and predictive analytics to distributor tools and eCommerce, Exigo is the only platform in the industry proven at scale to drive revenue and ROI.

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Premier Supplier Partners

Thank you to these best-in class suppliers for helping make it possible for DSN to provide empowering events as FREE education and inspiration for direct selling executives.

InfoTrax

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i-payout

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PayQuicker

Instant. Global. Payouts.
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Thank you to our Event Supplier Sponsors for your support and commitment to the channel. Your sponsorship helps DSN provide the DSU educational evens as a FREE resource for active direct selling executives.

Learn more about DSU Event Sponsorship.