AI NOW! Webinar | DSU Events

WEDNESDAY FEBRUARY 11, 2026

12:00 PM (ET)

*DSN Webinars are exclusively designed for and limited to active corporate direct selling executive employees. DSN Supplier Members and Sponsors are also invited to register.

AI NOW!

WAITING IS NO LONGER AN OPTION

What Direct Selling Leaders Need to Know About Artificial Intelligence Before It's Too Late

The direct selling industry stands at a critical inflection point. Artificial intelligence isn't coming—it's already here, and companies that delay implementation are falling further behind every day.

This isn't about exploring emerging technology. This is about understanding why immediate action is essential and what leaders must do now to position their organizations for survival and growth.

The choice is clear: Adapt or fall further behind.

At This Event, You Will Learn About:

Understanding the Urgency
Discover why waiting is no longer an option and how AI is already reshaping competitive dynamics in direct selling.
What Leaders Need to Know
Get the essential knowledge executives need to make informed decisions about AI strategy, implementation, and organizational readiness.
Preparing for the Future
Learn practical steps you can take immediately to position your company for success in an AI-driven marketplace.
Real-World AI Implementation
See what's actually working in direct selling and adjacent industries—from agentic AI applications to content creation platforms that scale.
Strategic Decision-Making
Understand how to evaluate AI opportunities, prioritize investments, and avoid costly mistakes as you integrate these technologies.

This 90-minute live webinar combines expert insights with practical application. Stuart Johnson will open with a framework on why AI urgency matters to direct selling, followed by expert perspectives from leaders actively implementing AI strategies. You'll see real-world case studies showing what's working in direct selling and beyond, and leave with action steps you can take immediately following the webinar.

*DSN Webinars are exclusively designed for and limited to active corporate direct selling executive employees.

DSN Supplier Members and Sponsors are also invited to register.

Why This Matters Now

The Window for Strategic Advantage Is Closing

Early AI adopters in direct selling are establishing competitive positions that will be difficult to match. This gap grows wider every day, making immediate action essential for organizations that want to remain competitive and thrive. The time to build your AI strategy is now.

Clear Understanding Enables Confident Action

Many leaders delay AI adoption because they don't fully understand its potential implications for their business. This webinar cuts through the confusion and provides the clarity needed for confident decision-making. You'll learn what AI can do and where to focus your attention first.

AI Implementation is Accelerating Across the Industry

AI tools and applications are evolving rapidly. What seems experimental or cutting-edge today becomes standard practice tomorrow. Leaders need practical insights to make informed decisions about which technologies to adopt to deliver the greatest return on investment.

Your Competitors Are Already Moving Forward

Direct selling companies and adjacent industries are already deploying AI strategies across marketing, operations, and customer engagement. Leaders who act now will gain competitive advantage and drive transformation rather than spend years playing catch-up.

If You Don't Like Change, You Really Won't Like Irrelevance

Speakers

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling News
Founder & CEO

Stuart Johnson has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.

DAN DEBNAM

Inovara
Founder & CEO

Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humour.

PETER GRISCOM

It Works!
President & COO

Peter V. Griscom is a transformative executive, investor, and turnaround expert with 15+ years of experience across healthcare, manufacturing, technology, and consumer goods. As President & COO of It Works! and Chairman of Van Dyke Acquisitions, he merges science, business, and innovation to drive operational excellence and growth in distressed environments. Peter is very active in implementing agentic AI and will share what's working and how you can apply these strategies in your organization.

KATHLEEN ROSS

Kathleen Ross Creative
Speaker & Fractional CMO

Kathleen Ross is an accomplished marketing executive with over 15 years of experience driving brand growth for startups and Fortune 5000 companies. As a CMO, she's known for spotting whitespace opportunities, executing large-scale campaigns and events, and building high-performing teams. Kathleen brings a unique blend of strategic vision and creative excellence—making her a compelling voice for today's fast-moving marketing landscape.

ERIC SIU

Single Grain
Founder & CEO

Eric Siu is an investor, founder and advisor to companies. He is the Chairman of digital marketing agency Single Grain, which has worked with companies such as Amazon, Uber, and Salesforce. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. In his youth, Eric was not academically or socially successful, but he was a serious high-level eSports and poker player. He ultimately found how to convert his focus and success in gaming into a very successful career in marketing.

THE TIME TO ACT IS NOW!

The Cost of Waiting

Artificial intelligence is reshaping the competitive landscape of direct selling. Leaders who understand this urgency and take strategic action will position their organizations for sustainable growth.

Every day without an AI strategy represents:

Lost efficiency opportunities
Missed competitive advantages
Delayed learning curves
Growing technical debt
Widening gaps with industry leaders

AI NOW! Webinar

Wednesday, February 11, 2026
12:00 PM - 1:30 PM (ET)

Registration is FREE to all active corporate direct selling executives and employees. DSN Supplier Members and Sponsors are also invited to register.

If You Don't Like Change, You Really Won't Like Irrelevance.

*DSN Webinars are exclusively designed for and limited to active corporate direct selling executive employees. DSN Supplier Members and Sponsors are also invited to register.