Fall 2025

OCTOBER 7-8, 2025

Renaissance Legacy West
Plano, TX

Event Details

October 7-8, 2025

Mark your calendars—DSU Fall 2025 returns October 7–8 in Plano, Texas! This premier event brings together the top minds in direct selling for two days of insight, innovation, and real-world strategies. Our invite-only CEO Forum will be on October 6, 2025.

Save the date for a truly unforgettable experience! You can expect a best-in-class speaker line-up, in-demand topics and the best networking in the channel for executives.

Don't miss this truly unforgettable experience!

DSU is free for all active corporate direct selling executives.

REGISTER FREE

Speakers

Learn from the industry pioneers, seasoned executives and visionary leaders who are shaping direct selling. Our speakers are poised to ignite inspiration, spark meaningful dialogue and provide actionable insights to propel your business to new heights.

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling News
Founder & CEO

Observations on the Channel
Stuart will bring a clear-eyed overview of the current market landscape and a roadmap for how the channel can move forward.

CLAY BREWER

Thompson Burton PLLC
Partner

Panelist: Legal, Regulatory & Compliance Workshop

CLAY BREWER’S practice focuses on advising both established companies and startups on a wide range of matters such as business planning, capital raising, corporate structuring, regulatory risk and cross-border transactions. A prolific writer and thought leader, Clay provides strategic counsel to clients and has a strong interest in the evolving direct sales industry as well as digital assets and blockchain technologies.

DAN DEBNAM

Inovara
Founder & CEO

Leading Through the AI Shift: How to Build Capability and Confidence Inside Your Organization

Dan Debnam will deliver one of the most practical and future-focused sessions on AI in direct selling. He’ll walk through real-world use cases—from AI agents that spot compliance risks in seconds to training simulators that 5x onboarding success. You’ll learn why the biggest barrier to AI adoption isn’t the tools—it’s the leadership required to guide strategy, build internal fluency and adapt quickly. If your company is still watching from the sidelines, this session will give you the blueprint to start, scale and lead with confidence.

SPEAKER BIO:
Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humour.

JAY DHALIWAL

The Super Patch Company
Founder & CEO

From Personal Mission to Global Movement

Jay will share how Super Patch’s drug-free wellness technology are transforming health and performance globally, and how one personal story sparked a movement that’s changing millions of lives.

SPEAKER BIO:
Super Patch Founder, Jay Dhaliwal, dedicated himself to understanding the mind-body connection in seeking various treatments for his mother’s MS. His journey led him to understand the cutting-edge of neural coding – how the mind processes information and how these processes can be used to activate and regulate brain-to-body equilibrium. Over the past 15 years, Jay has developed proprietary technologies that allow him to decode various neural networks integral to human wellness and performance. He was able to take those learnings and develop VTT, the cornerstone of the Super Patch Products.

His journey has provided breakthroughs and products that have been presented at leading congresses and symposiums across the world. The products he has developed have and continue to change the lives of millions of people. His solitary journey to help his mother has become a global movement in drug-free health and wellness.

KATRINA EASH

Winston & Strawn, LLP
Partner

Moderator: Legal, Regulatory & Compliance Workshop

KATRINA EASH is a trial lawyer who concentrates her practice in complex commercial, class action and intellectual property litigation. Katrina has considerable experience defending and advising direct selling and multi-level marketing organizations. She is often called in to advise such organizations on Federal Trade Commission and regulatory compliance issues and has successfully defended numerous direct selling organizations in class actions and other litigation matters.

SOL FLINT

Nature's Sunshine
General Director of Latin America

The Power of Human Connection in an AI-Connected World

Sol will highlight the strength of community and the unique potential of the Latin American market—where cultural values, entrepreneurial spirit, and strong interpersonal connections are driving momentum. She’ll explore how this region can scale rapidly, drawing parallels to Asia’s growth in direct selling, and why younger generations are increasingly drawn to entrepreneurship.

SPEAKER BIO:
Sol Flint is a results-driven leader with extensive experience in driving growth and profitability for globally recognized brands in retail and direct selling. With a career spanning leadership roles at Amway, Essity, and Cargill, she has successfully transformed businesses through strategic planning, digital innovation, and team development.

At Nature’s Sunshine, Sol oversees operations across Latin America, leveraging her expertise in P&L management, omnichannel strategies, and customer experience design. Notably, she led a +16% sales increase during the COVID-19 pandemic by launching a digital transformation that shifted 90% of sales online, achieving record profitability. Her ability to unify high-performance teams and implement customer-centric innovations has consistently delivered long-term success.

Sol holds a degree in Business Administration, an MBA, and advanced certifications in International Business and Digital Marketing. Fluent in English, Spanish, and Portuguese, she brings a global perspective to leadership and growth.

DAVE GRIMALDI

DSA
CEO

Policy, Pressure & Progress: What’s Next for Direct Selling in 2026
Dave will explore how shifting political dynamics and mounting state-level regulation could impact direct selling in 2026, with a look back at key battles in 2025. He’ll share the industry’s recent moments of mobilization, the push to amend the Business Opportunity Rule and how unity remains our strongest defense.

BRENT KUGLER

Scheef & Stone, LLP
Partner

Panelist: Legal, Regulatory & Compliance Workshop

BRENT KUGLER is a prominent attorney in the direct selling industry with over 23 years of experience. Formerly the General Counsel for a large MLM company, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies and procedures, compensation plans, independent contractor classification, governmental affairs and risk management.

BUCK MCMURRAY

Nu Skin
President of the Americas

Product Timing & Field Energy: Aligning Innovation with Momentum
Buck will share how Nu Skin evaluates product potential by analyzing market timing and life cycle trends—ensuring launches generate energy in the field. He’ll explore tools and strategies to assess whether a product is emerging, peaking, or declining—so companies can invest in innovation that drives sustained impact.

PATRICK O’NEILL

eXp Realty
COO

AI in Action: How eXp Realty is Operationalizing Artificial Intelligence

As part of the AI Workshop, Patrick will share how eXp Realty is leveraging artificial intelligence across its operations to drive efficiency, improve decision-making, and enhance the agent experience. He’ll provide real-world examples of how AI is being implemented today—and what’s next on their innovation roadmap.

REGISTER FREE

Workshops

Legal, Regulatory & Compliance Workshop

Back by popular demand, this session will help you navigate evolving regulations with confidence, and understand best practices in managing compliance effectively.

More Speakers Will Be Announced Soon.

KATRINA EASH

Winston & Strawn, LLP
Partner

KATRINA EASH is a trial lawyer who concentrates her practice in complex commercial, class action and intellectual property litigation. Katrina has considerable experience defending and advising direct selling and multi-level marketing organizations. She is often called in to advise such organizations on Federal Trade Commission and regulatory compliance issues and has successfully defended numerous direct selling organizations in class actions and other litigation matters.

CLAY BREWER

Thompson Burton PLLC
Partner

CLAY BREWER’S practice focuses on advising both established companies and startups on a wide range of matters such as business planning, capital raising, corporate structuring, regulatory risk and cross-border transactions. A prolific writer and thought leader, Clay provides strategic counsel to clients and has a strong interest in the evolving direct sales industry as well as digital assets and blockchain technologies.

DAVE GRIMALDI

DSA
CEO

Policy, Pressure & Progress: What’s Next for Direct Selling in 2026
Dave will explore how shifting political dynamics and mounting state-level regulation could impact direct selling in 2026, with a look back at key battles in 2025. He’ll share the industry’s recent moments of mobilization, the push to amend the Business Opportunity Rule and how unity remains our strongest defense.

BRENT KUGLER

Scheef & Stone, LLP
Partner

BRENT KUGLER is a prominent attorney in the direct selling industry with over 23 years of experience. Formerly the General Counsel for a large MLM company, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies and procedures, compensation plans, independent contractor classification, governmental affairs and risk management.

Schedule & Sessions

This schedule is tentative and subject to change. Stay tuned for up-to-date event details

TUESDAY, OCTOBER 7

7:45 AM - 9:00 AM

Check in, coffee & continental breakfast

General Session 1

9:00 AM - 12:30 PM

Lunch & Networking

12:30 PM - 1:30 PM

(lunch provided)

General Session 2

1:30 PM - 5:00 PM

Artificial Intelligence Workshop

6:00 PM - 7:30 PM

WEDNESDAY, OCTOBER 8

General Session 1

9:00 AM - 1:00 PM

Lunch & Networking

1:00 PM - 2:00 PM

(lunch provided)

Legal, Regulatory & Compliance Workshop

2:00 PM - 5:00 PM

Hotel

Renaissance Dallas at Plano Legacy West Hotel

6007 Legacy Drive

Plano, Texas 75024

The hotel group rate is $299.00 per night.

Book by Monday, September 15, 2025.

BOOK NOW

Thank you to these best-in class suppliers for helping make it possible for DSN to provide empowering events as FREE education and inspiration for direct selling executives.

Exigo—number one in the industry—is the most comprehensive direct sales platform in the world. From commissions and predictive analytics to distributor tools and ecommerce, Exigo is the only platform in the direct selling industry proven at scale to drive revenue and ROI.

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Nowsite empowers network marketers to sell more, recruit more and retain connections longer using AI-powered tools. Achieve success with Nowsite’s guaranteed 3-Step System. Use Nowsite for 30 days, and your social media results will double or your money back.

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Fluid empowers traditional direct sellers, affiliates and influencers with robust omnichannel marketing solutions to boost conversions. You can transform your online presence with customizable e-commerce tools, enhanced user experience and drive growth—no coding required.

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The PayQuicker global payout platform enables companies to grow faster by providing their participants with instant payment and purchasing power—funding more business.

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From powerful software that integrates all mission critical operations to a suite of easy-to-use online independent distributor marketing and reporting tools, InfoTrax supports organizations from pre-launch start-ups to corporations supporting millions of users.

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Worldpay is a global leader in financial technology, providing businesses of all sizes with payment solutions to make, take, and manage payments across various channels and geographies.

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Event Supplier Sponsors

ADI is a global full-service corporate incentive travel, meetings and event management company that connects customers with your management.

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Citcon helps businesses grow fast by enabling merchants to accept the payment methods customers prefer, no matter where they are with one simple integration.

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Katapult understands what it takes to bring to life your company's desire to personally connect with your direct sales family through exhilarating, unforgettable, next-level events.

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Apptor.AI transforms how Direct Selling companies engage and retain their distributors and customers, turning insights into actions that drive sales and retention.

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Gobi Insights brings over 75 years of combined expertise in e-commerce, payments, and tax solutions to help businesses unlock hidden opportunities for growth and efficiency.

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LaCore Commerce helps direct selling brands protect reputation, boost revenue, and eliminate unauthorized sellers. Get a free audit today.

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Avalara provides cloud-based tax compliance solutions that automate processes such as tax calculation, returns filing, and document management for businesses of all sizes.

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Hussle helps direct selling companies improve retention and duplication with onboarding and training as well as increase enrollments and new customer orders.

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LPT powers secure, automated payment processing for e-commerce, direct selling, and software, ensuring efficiency and compliance.

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Whether supporting your team or spearheading a new initiative, Bridgehead Collective’s entrepreneurial spirit ensures they’ll approach your business as if it were their own.

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