Join us at DSU Spring 2026 for International Perspectives on the direct selling channel. Explore global strategies and insights from industry leaders.

We're excited to announce two keynote speakers who will take the stage at DSU Spring 2026, April 14-16 at the Westin Galleria in Dallas. These industry-leading voices will bring fresh perspectives on growth, marketing and leadership—delivering the actionable insights and inspiration you need to elevate your business in 2026.

The direct selling landscape is evolving rapidly—and staying ahead of regulatory changes and industry trends isn't optional. We're excited to announce two essential voices taking the stage at DSU Spring 2026 (April 14-16 at the Westin Galleria in Dallas) to deliver the insights you need to navigate what's next.

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Too Many Marketing Teams Are Still Optimizing for Vanity Metrics Performance marketing has a credibility problem. Everyone talks about data-driven decisions, measurable ROI and sustainable growth. But too many marketing teams are still optimizing for vanity metrics—likes, shares, impressions—that don't translate to revenue. Wayne Moorehead, SVP of Strategic Innovatio

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT How Many Marketing Initiatives Fail Before They Ever Reach the Field? You've seen it happen. A marketing initiative that looked brilliant in the boardroom falls flat in execution. The field doesn't adopt it. Customers don't respond to it. The momentum fizzles within weeks. The problem isn't always the idea. It's the evaluation process—or lack thereof. Justin Call, Ch

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Speed Is Impressive. Connection Is Memorable. AI is everywhere. Automation is scaling. Personalization at scale is no longer a pipe dream. So why do the majority of consumers still prefer human interaction for meaningful decisions? Jeff Hildebrandt, Chief Marketing Officer at ACN , will tackle this question head-on at the DSN Marketing Deep Dive—showing why the futur

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Your Marketing Is More Sophisticated Than Ever—So Why Is Field Engagement Dropping? Your marketing team is working harder than ever. Campaigns are more sophisticated. Content is more polished. Technology is more advanced. So why is field engagement dropping? Rob Sperry , Speaker, Strategic Advisor and Host of the BUILT TO LAST podcast, has the answer—and it's not wha

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Good Marketing Is Saying the Same Thing a Million Times, Not a Million Different Things Good marketing is saying the same thing a million times, not saying a million different things. It's a simple principle. But in direct selling, where product catalogs can include dozens of SKUs and field leaders constantly propose new campaigns, maintaining focus is one of the har

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Volume Doesn't Equal Influence—It's Time to Reframe What Marketing Actually Means Marketing teams are producing more content than ever. Blog posts. Social graphics. Email campaigns. Video. Podcasts. Yet many are finding that volume doesn't equal influence. Brian Gill, Chief Marketing Officer at 4Life , believes it's time to reframe what marketing actually means. At t