Artificial Intelligence Deep Dive 2025

Choose your location and

register for FREE today!*

PLANO, TX - THURSDAY, JULY 17

2025 ARTIFICIAL INTELLIGENCE

DEEP DIVE EVENTS

LEHI, UT - WEDNESDAY, JULY 23

*DSN Deep Dive Events are FREE for all active corporate direct selling executives and employees.

While each Deep Dive event will feature unique discussions and audience interaction, approximately 60% of the content will be similar across both events.

TWO FREE EVENTS. ONE GOAL.

Make AI Work For YOU!

The future is coming faster than you think.

That’s why DSN is hosting two FREE Artificial Intelligence Deep Dive events—focused on the real-world applications of AI across every level of a direct selling organization.

From marketing and IT to sales, customer service, operations, training and beyond—if AI touches your role, these events are for you.

You’ll learn how companies in our channel are already using AI to drive efficiency, personalize experiences and support their field—and how you can do the same.

These events are designed to be interactive and hands-on, with live Q&A and open discussion—creating a true workshop environment where you can engage, ask questions and leave with actionable insights.

Choose the location that’s most convenient for you—Lehi, Utah or Plano, Texas.

REGISTER FOR FREE TODAY!

DSN Deep Dive Events are FREE for all active corporate direct selling executives and employees.

THURSDAY, JULY 17
Plano, TX

Renaissance Legacy West Hotel

6007 Legacy Dr.

Plano, TX 75024

Renaissance Dallas at Plano Legacy West Hotel .avif

REGISTER FREE

PLANO, TX SPEAKERS

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling News
Founder & CEO

Direct Selling & the AI Tipping Point: Why the Time to Act Is Now

Stuart Johnson will share a high-level perspective on how artificial intelligence is creating a game-changing shift in business—and why direct selling must respond with urgency. He’ll examine the unprecedented rate of change driven by today’s tech oligarchy, highlight how other industries are adapting faster, and challenge leaders to rethink what's possible. This session will explore what it takes to compete, innovate and lead in a rapidly evolving digital landscape.

SPEAKER BIO:
Stuart Johnson has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.

DAN DEBNAM

Inovara
Founder & CEO

Leading Through the AI Shift: How to Build Capability and Confidence Inside Your Organization

Dan Debnam will deliver one of the most practical and future-focused sessions on AI in direct selling. He’ll walk through real-world use cases—from AI agents that spot compliance risks in seconds to training simulators that 5x onboarding success. You’ll learn why the biggest barrier to AI adoption isn’t the tools—it’s the leadership required to guide strategy, build internal fluency and adapt quickly. If your company is still watching from the sidelines, this session will give you the blueprint to start, scale and lead with confidence.

SPEAKER BIO:
Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humour.

PETER GRISCOM

Mannatech
COO

Beyond the Hype: How Mannatech Is Using AI to Drive Smarter Decisions and Better Experiences

Peter Griscom will share how Mannatech is applying AI across its business to fuel smarter forecasting, reduce costs and improve global engagement. From halving inventory costs through predictive demand modeling to launching multilingual chatbots and an AI-powered wellness platform, Peter will walk through real examples of how AI is being used to streamline operations and elevate both the associate and customer experience. This session will offer a tactical look at what’s working now—and how to turn AI into a competitive advantage across your organization.

SPEAKER BIO:
Peter Griscom is a transformative executive, investor and turnaround expert with 15+ years of experience across healthcare, manufacturing, technology and consumer goods. As COO of Mannatech and Chairman of Van Dyke Acquisitions, he merges science, business and innovation to drive operational excellence and growth in distressed environments. A product innovator, Peter has developed over a thousand natural products and won multiple “Product of the Year” awards from SupplySide West. He holds a Master of Science and is pursuing a PhD in Biochemistry and Molecular Biology.

GARETH HOOPER

Sunrider
Chief Information Officer

Empowering the Field: How Sunrider Is Building Customer-Facing Applications Using AI

Gareth Hooper is leading Sunrider International’s digital evolution with the creation of Sunrider Connect—a mobile-first platform transforming how independent business owners prospect, sell and grow. In this session, he’ll share how Sunrider is modernizing legacy systems to deliver real-time tools, live dashboards and AI-powered support across 50+ global markets. Discover how mobile-first technology, integrated training and personalized customer engagement are redefining success for the next generation of wellness entrepreneurs—and what your company can learn from their bold, tech-forward approach.

SPEAKER BIO:
Gareth Hooper is a dynamic and results-driven IT executive with over 20 years of experience using technology to boost sales, cut costs, and improve efficiency. As Chief Information Officer at Sunrider, he leads transformative initiatives that align IT strategy with business goals, delivering scalable solutions that drive growth and innovation.

LISA MUNYON

eXp Realty
Senior Director, Expert Care Desk

How AI Is Transforming the Expert Care Experience

Lisa Munyon will share how eXp Realty is using AI to elevate the service experience through its Expert Care Desk—streamlining operations, reducing resolution time and delivering more personalized support to agents at scale. From intelligent ticket routing to predictive service models, Lisa will outline the AI-driven systems her team is implementing to improve efficiency without losing the human touch. This session will provide actionable insights for companies looking to blend AI and empathy in their support strategy.

KATHLEEN ROSS

Kathleen Ross Creative
CMO

Winning with AI: Smarter Marketing, Stronger Brands & Tools You Can Use Today

Kathleen Ross will lead a highly actionable, hands-on session designed to help direct sellers harness AI for faster, smarter personal marketing and brand building. From must-know tools and image/video generation to advanced ChatGPT prompting using her F.O.C.U.S. method, Kathleen will show attendees exactly how to implement AI into their daily workflows. Expect live demos, tactical guidance and a clear roadmap for how to save time, boost creativity and stay ahead of where AI marketing is headed next.

SPEAKER BIO:
Kathleen Ross is an accomplished marketing executive with over 15 years of experience driving brand growth for startups and Fortune 5000 companies. As a CMO, she’s known for spotting whitespace opportunities, executing large-scale campaigns and events, and building high-performing teams. Kathleen brings a unique blend of strategic vision and creative excellence—making her a compelling voice for today’s fast-moving marketing landscape.

YOAV SHPRINGER

Apptor.AI
Founder & CEO

Field First, AI Powered: Personalizing the Digital Journey at Scale

Yoav Shpringer will lead a real-world AI masterclass, sharing practical results and lessons learned from Apptor’s work with leading direct selling companies including Mannatech, Partner.Co, Young Living, Sunrider and Lifewave. This session will showcase how AI-powered personalization is being used to improve onboarding, increase productivity and drive retention across global organizations. Attendees will gain insight into what’s working, what’s scalable and what it takes to turn strategy into execution. With live Q&A and use cases from across the channel, this session offers a hands-on look at AI in the field—no theory, just results.

SPEAKER BIO:
Yoav Shpringer, a former elite tech unit captain, brings deep expertise in AI, business strategy, and technology. Before founding Apptor.AI, Yoav led AI teams in eCommerce, where he specialized in predictive modeling and customer engagement strategies. Drawing from his AI background and commercial experience, he co-founded Apptor.AI to revolutionize the direct selling industry with advanced AI-powered automation.

ROB SPERRY

Consultant, Strategic Adviser, Author of Built to Last in Direct Selling & Podcast Host

AI Without Losing the Human Touch: Evolving Our Channel with Intention

AI is changing everything—but in a people-driven channel like direct selling, it can’t replace what makes us unique. In this session, Rob Sperry will explore how AI can support, scale and strengthen the human connections at the core of our business model. From smarter onboarding to enhanced relationship-building and duplication, Rob will share where AI fits—and where it doesn’t—as we build future-ready organizations that remain deeply personal, relational and purpose-driven.

SPEAKER BIO:
Rob Sperry is a top network marketing strategist, keynote speaker and author of 18 books—including his latest, Built to Last in Direct Selling, a must-read for companies focused on retention, duplication and sustainable growth. He’s trained leaders in 23 countries, built teams in 41 and played key roles in some of the profession’s most talked-about launches and mergers. Today, Rob serves corporate teams and top field leaders worldwide through consulting, speaking and exclusive masterminds.

SHELLIE SULLIVAN

NowSite
Chief Growth Officer

Inside the Largest AI-Powered Sales Enablement Platform in Direct Selling

Shellie Sullivan will offer an inside look at how top enterprise clients are using Nowsite to drive measurable growth, engagement and field performance. Beyond a brief overview of the platform itself, this session will focus on real-world data, adoption benchmarks and performance results—making it the most widely used AI-powered sales enablement platform in direct selling today. If you're evaluating AI for your field, this is your chance to see what’s working at scale.

BRANDON WHITE

Trevally
Founder & CEO

The AI Advantage: Strategy, Execution & What’s Coming Next

Expect a masterclass on AI, including the current landscape; practical ways companies can integrate it into their operations; and how these emerging technologies will impact the future of direct selling.

SPEAKER BIO:
Brandon is a sought-after expert on AI/ML and emerging technologies. He’s consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. He has also worked for two venture capital firms investing in software, security and internet companies; and worked in management in marketing at AOL.

AGENDA

Stuart Johnson | Founder & CEO, Direct Selling News

Direct Selling & the AI Tipping Point: Why the Time to Act Is Now

Peter Griscom | COO, Mannatech

How Mannatech Is Using AI to Drive Smarter Decisions and Better Experiences

Shellie Sullivan | Chief Growth Officer, NowSite

Inside the Largest AI-Powered Sales Enablement Platform in Direct Selling

Gareth Hooper | Chief Information Officer, Sunrider

Empowering the Field: How Sunrider is Building a Mobile-First Future

Kathleen Ross | CMO, Kathleen Ross Creative

Winning with AI: Smarter Marketing, Stronger Brands & Tools You Can Use Today

Lunch

Yoav Shpringer | Founder & CEO, Apptor.AI

Field First, AI Powered: Personalizing the Digital Journey at Scale

Lisa Munyon | Senior Director Expert Care Desk, eXp Realty

How AI Is Transforming the Expert Care Experience

Rob Sperry | Consultant, Strategic Adviser, Author of Built to Last in Direct Selling & Podcast Host

AI Without Losing the Human Touch: Evolving Our Channel with Intention

Brandon White | Founder & CEO, Trevally

The AI Advantage: Strategy, Execution & What’s Coming Next

Dan Debnam | Founder & CEO, Inovara

Leading Through the AI Shift: How to Build Capability and Confidence Inside Your Organization

WEDNESDAY, JULY 23 Lehi, UT

Young Living Global Headquarters

1538 W Sandlewood Dr

Lehi, UT 84043

REGISTER FREE

LEHI, UT SPEAKERS

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling News
Founder & CEO

Direct Selling & the AI Tipping Point: Why the Time to Act Is Now

Stuart Johnson will share a high-level perspective on how artificial intelligence is creating a game-changing shift in business—and why direct selling must respond with urgency. He’ll examine the unprecedented rate of change driven by today’s tech oligarchy, highlight how other industries are adapting faster, and challenge leaders to rethink what's possible. This session will explore what it takes to compete, innovate and lead in a rapidly evolving digital landscape.

SPEAKER BIO:
Stuart Johnson has served the direct selling industry for nearly 40 years. His passion for the channel encompasses a broader commitment to build and connect the direct selling community through exclusive industry events such as Direct Selling University and the DSN Global Celebration. Stuart is arguably the most connected person in direct selling, building and growing a network of executives, thought leaders, strategists and innovators. His advice and counsel are sought after by leaders throughout the channel.

JUSTIN BELOBABA

NowSite
Founder & CEO

Inside the Largest AI-Powered Sales Enablement Platform in Direct Selling

Justin Belobaba will offer an inside look at how top enterprise clients are using Nowsite to drive measurable growth, engagement and field performance. Beyond a brief overview of the platform itself, this session will focus on real-world data, adoption benchmarks and performance results—making it the most widely used AI-powered sales enablement platform in direct selling today. If you're evaluating AI for your field, this is your chance to see what’s working at scale.

HEATHER CHASTAIN

Bridgehead Collective
Founder & CEO

With 20 years of cross-functional experience in direct selling, Heather brings a solid understanding of sales, marketing, technology, manufacturing, operations and C-Suite challenges as well as a strong collaborative and relational style of leadership to the table. Heather has held executive roles as Shaklee, Arbonne International, Celebrating Home and BeautiControl. Heather is the Founder and CEO of Bridgehead Collective, a firm founded to help companies in the channel innovate, form and execute strategic plans in a dynamic digital environment.

LORAN COLEMAN

eXp Realty
VP Brokerage Operations

How eXp Realty Is Building Smarter, Scalable Systems

As VP of Brokerage Operations at eXp Realty, Loran Coleman will share how one of the world’s fastest-growing real estate brokerages is embedding AI into the core of its operations. From intelligent process automation to predictive analytics and system-wide optimization, Loran will walk through real case studies demonstrating how AI is enabling scale, speed and service at levels that weren’t previously possible. This session will offer tactical insights for leaders looking to use AI not just for innovation—but for execution, efficiency and real-world impact.

DAN DEBNAM

Inovara
Founder & CEO

Leading Through the AI Shift: How to Build Capability and Confidence Inside Your Organization

Dan Debnam will deliver one of the most practical and future-focused sessions on AI in direct selling. He’ll walk through real-world use cases—from AI agents that spot compliance risks in seconds to training simulators that 5x onboarding success. You’ll learn why the biggest barrier to AI adoption isn’t the tools—it’s the leadership required to guide strategy, build internal fluency and adapt quickly. If your company is still watching from the sidelines, this session will give you the blueprint to start, scale and lead with confidence.

SPEAKER BIO:
Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humour.

PETER GRISCOM

Mannatech
COO

Beyond the Hype: How Mannatech Is Using AI to Drive Smarter Decisions and Better Experiences

Peter Griscom will share how Mannatech is applying AI across its business to fuel smarter forecasting, reduce costs and improve global engagement. From halving inventory costs through predictive demand modeling to launching multilingual chatbots and an AI-powered wellness platform, Peter will walk through real examples of how AI is being used to streamline operations and elevate both the associate and customer experience. This session will offer a tactical look at what’s working now—and how to turn AI into a competitive advantage across your organization.

SPEAKER BIO:
Peter Griscom is a transformative executive, investor and turnaround expert with 15+ years of experience across healthcare, manufacturing, technology and consumer goods. As COO of Mannatech and Chairman of Van Dyke Acquisitions, he merges science, business and innovation to drive operational excellence and growth in distressed environments. A product innovator, Peter has developed over a thousand natural products and won multiple “Product of the Year” awards from SupplySide West. He holds a Master of Science and is pursuing a PhD in Biochemistry and Molecular Biology.

TROY HILTBRAND

Partner.Co
CIO

Precision at Scale: Using AI to Personalize Promotions and Build Smarter Tools

Troy Hiltbrand will share how Partner.Co is integrating AI into its pricing, promotion and digital tool strategies to drive global consistency, personalization and performance. With decades of experience leading tech and analytics teams in direct selling, Troy will explore how data-driven decision-making—powered by AI—is shaping the next generation of brand partner experiences. From dynamic offers to intelligent field tools, this session will highlight what it takes to turn complex global needs into simple, scalable solutions.

SPEAKER BIO:
Troy Hiltbrand is an IT executive with over two decades of experience leading enterprise product management, digital transformation, and strategic IT initiatives, including his current role as Senior Vice President of Digital Products and Analytics at Partner.co. Renowned for his ability to align technology with business goals and drive high-impact results, Troy has a proven track record as a Chief Information Officer and Chief Enterprise Architect. He champions agile methodologies, robust data architectures, and cloud strategies—all vital for the age of artificial intelligence.

JEREMY MAUGHAN

Young Living
VP of Data and Information Technology

Harnessing Data & AI to Power Smarter Decisions at Every Level

Young Living’s VP of Data and Information Technology will share how the company is leveraging artificial intelligence and data strategy to improve decision-making across operations, customer experience and field support. From intelligent forecasting and predictive analytics to scalable, AI-enabled systems, this session will explore the real-world tools and transformations taking place inside one of the industry's most recognized wellness brands. Attendees will gain insight into what it takes to modernize legacy systems, integrate AI responsibly and turn data into actionable value across global markets.

KATHLEEN ROSS

Kathleen Ross Creative
CMO

Winning with AI: Smarter Marketing, Stronger Brands & Tools You Can Use Today

Kathleen Ross will lead a highly actionable, hands-on session designed to help direct sellers harness AI for faster, smarter personal marketing and brand building. From must-know tools and image/video generation to advanced ChatGPT prompting using her F.O.C.U.S. method, Kathleen will show attendees exactly how to implement AI into their daily workflows. Expect live demos, tactical guidance and a clear roadmap for how to save time, boost creativity and stay ahead of where AI marketing is headed next.

SPEAKER BIO:
Kathleen Ross is an accomplished marketing executive with over 15 years of experience driving brand growth for startups and Fortune 5000 companies. As a CMO, she’s known for spotting whitespace opportunities, executing large-scale campaigns and events, and building high-performing teams. Kathleen brings a unique blend of strategic vision and creative excellence—making her a compelling voice for today’s fast-moving marketing landscape.

YOAV SHPRINGER

Apptor.AI
Founder & CEO

Field First, AI Powered: Personalizing the Digital Journey at Scale

Yoav Shpringer will lead a real-world AI masterclass, sharing practical results and lessons learned from Apptor’s work with leading direct selling companies including Mannatech, Partner.Co, Young Living, Sunrider and Lifewave. This session will showcase how AI-powered personalization is being used to improve onboarding, increase productivity and drive retention across global organizations. Attendees will gain insight into what’s working, what’s scalable and what it takes to turn strategy into execution. With live Q&A and use cases from across the channel, this session offers a hands-on look at AI in the field—no theory, just results.

SPEAKER BIO:
Yoav Shpringer, a former elite tech unit captain, brings deep expertise in AI, business strategy, and technology. Before founding Apptor.AI, Yoav led AI teams in eCommerce, where he specialized in predictive modeling and customer engagement strategies. Drawing from his AI background and commercial experience, he co-founded Apptor.AI to revolutionize the direct selling industry with advanced AI-powered automation.

BRANDON WHITE

Trevally
Founder & CEO

The AI Advantage: Strategy, Execution & What’s Coming Next

Expect a masterclass on AI, including the current landscape; practical ways companies can integrate it into their operations; and how these emerging technologies will impact the future of direct selling.

SPEAKER BIO:
Brandon is a sought-after expert on AI/ML and emerging technologies. He’s consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. He has also worked for two venture capital firms investing in software, security and internet companies; and worked in management in marketing at AOL.

AGENDA

Stuart Johnson | Founder & CEO, Direct Selling News

Direct Selling & the AI Tipping Point: Why the Time to Act Is Now

Peter Griscom | COO, Mannatech

How Mannatech Is Using AI to Drive Smarter Decisions and Better Experiences

Justin Belobaba | Founder & CEO, NowSite

Inside the Largest AI-Powered Sales Enablement Platform in Direct Selling

Troy Hiltbrand | Chief Information Officer, Partner.co

Precision at Scale: Using AI to Personalize Promotions and Build Smarter Tools

Kathleen Ross | CMO, Kathleen Ross Creative

Winning with AI: Smarter Marketing, Stronger Brands & Tools You Can Use Today

Lunch

Yoav Shpringer | Founder & CEO, Apptor.AI

Field First, AI Powered: Personalizing the Digital Journey at Scale

Loran Coleman | VP Brokerage Operations, eXp Realty

How eXp Realty Is Building Smarter, Scalable Systems

Jeremy Maughan | VP of Data and Information Technology, Young Living

Harnessing Data & AI to Power Smarter Decisions at Every Level

Brandon White | Founder & CEO, Trevally

The AI Advantage: Strategy, Execution & What’s Coming Next

Dan Debnam | Founder & CEO, Inovara

Leading Through the AI Shift: How to Build Capability and Confidence Inside Your Organization

AI is transforming direct selling—fast. Whether you’re exploring AI for the first time, actively testing solutions or already integrating AI into your workflows, these events are designed to meet you where you are and help you go further.

You’ll leave with fresh insights, proven strategies and actionable next steps to bring greater value to your team and organization.

While each Artificial Intelligence Deep Dive event will feature unique discussions and audience interaction, approximately 60% of the content will be similar across both events. If you’re attending both events, expect some overlap in presentations, along with additional insights and Q&A tailored to each location.

DEEP DIVE EVENTS

TWO FREE EVENTS. ONE GOAL.

Make AI Work For YOU!

THURSDAY, JULY 17 Plano, TX

PLANO, TX SPEAKERS

AGENDA

WEDNESDAY, JULY 23 Lehi, UT

LEHI, UT SPEAKERS

AGENDA

THURSDAY, JULY 17
Plano, TX