Spring 2026 | DSU Events

APRIL 14-16, 2026

The Westin Galleria
Dallas, TX

REGISTER NOW FOR OUR
BIGGEST EVENT OF THE YEAR!

DSU Spring 2026 / April 14-16, 2026

We kick off on April 14th with a full-day DSU LATAM | Hispanic and Latino Market Deep Dive. If you're looking to launch or build your presence in the fastest-growing market in direct selling across the United States, Mexico, Latin America and South America, this session will highlight the leaders who are making it happen and the strategies that are working today.

That afternoon, attendees can choose from three interactive DSU Workshops designed to give you actionable strategies you can implement right away. Workshops include Artificial Intelligence, Payments & Processing and Legal, Regulatory & Compliance (sponsored by Fieldwatch).

The evening of April 14th, we'll host the premier event of the channel—the DSN Global Celebration. Each year, the highly anticipated DSN Global 100 List is revealed alongside the DSN Bravo Awards, recognizing the outstanding achievements of the channel's elite companies and executives. It's the "Oscars of Direct Selling" and a truly unforgettable evening.

On April 15th-16th, expect an educational masterclass at the Spring DSU Event with a best-in-class speaker lineup, trending topics and the best networking in the channel. Our mainstage presentations feature TED Talk-style sessions with industry pioneers, seasoned executives, and visionary leaders who are shaping direct selling.

Join 600+ INDUSTRY EXECUTIVES for the ULTIMATE DIRECT SELLING EXPERIENCE

REGISTER FREE

DSU is exclusively designed for and limited to active corporate direct selling executive employees. Registration is free.

FOUR can't miss experiences in one industry event!

Click on a logo to learn more about each part of the DSU SPRING 2026 event.

APRIL 15-16, 2026

SPEAKERS

Learn from the industry pioneers, seasoned executives and visionary leaders who are shaping direct selling. Our speakers are poised to ignite inspiration, spark meaningful dialogue and provide actionable insights to propel your business to new heights.

More speaker announcements coming soon!

STUART JOHNSON

Direct Selling News
Founder & CEO

BLAKE ERICKSON

Keynote Speaker, New York Times best-selling author & Co-Founder of Scaling.com

Blake Erickson is the co-founder of Scaling.com, a company dedicated to helping entrepreneurs scale bigger and faster than they ever thought possible. He is one of the top experts in leadership and scaling.
He is a New York Times best-selling author, having co-authored The Science of Scaling, Time is a Tool, and soon-to-be-released Strategy is What You Don't Do, and is a highly sought-after keynote speaker, specializing in guiding companies and individuals to achieve rapid growth and seemingly impossible goals.

PETER GRISCOM

It Works!
President & COO →

Peter Griscom is the President & COO of It Works! and an award-winning executive known for leading large-scale turnarounds, advancing AI-powered operational strategies and driving field-centric growth. A two-time DSN 40 Under 40 honoree, Peter is widely respected for his ability to streamline operations, deliver breakthrough product innovation and modernize field engagement. He has spearheaded multiple high-growth ventures, and has redefined how companies launch, scale and sustain lasting momentum.

ACQUISITIONS PANEL

STUART JOHNSON

Direct Selling News
Founder & CEO

More speaker announcements coming soon!

REGISTER FREE

DSU is exclusively designed for and limited to active corporate direct selling executive employees. Registration is free.

APRIL 14, 2026 / 9 AM - 4 PM (CT)

What's Your Strategy for the Fastest-Growing

Segment of the Channel?

Why You Should Attend

1

This event is COMPLIMENTARY for all direct selling executives and is the perfect way to kick off the Spring DSU Event.

2

The Hispanic and LATAM markets represent one of the largest and fastest-growing segments of direct selling customers and distributors.

3

Over 20% of the US direct selling salesforce is Spanish-speaking, and the demand for culturally relevant marketing is higher than ever.

4

You will gain practical insights into navigating the challenges and opportunities unique to these markets.

What to Expect

Whether you're launching into or building your presence in this dynamic market across the United States, Mexico, Latin America and South America, this full-day event delivers the insights and strategies you need to succeed.

Exclusive Insights from Top Leaders
Learn from C-level executives, global marketers, and industry innovators representing some of the most successful direct selling companies operating in Latin America and North America.
Strategies for Engaging the Hispanic Market
Discover actionable steps to build or enhance your Hispanic marketing strategy, addressing the needs of Spanish-speaking customers and salesforces across the US, Mexico and throughout Latin and South America. Considering your launch into the Hispanic market? This event is the perfect primer to learn best practices and pitfalls to avoid.
How-Tos for Expansion Into New LATAM Countries
Gain practical knowledge on entering new Latin American markets, including understanding cultural nuances, legal considerations and customer engagement strategies that drive success.
Lessons from LATAM-Based Companies Excelling in These Markets
Learn directly from local companies thriving in Latin America as they share their unique approaches and the strategies that have propelled them to success in this competitive region.
Networking Opportunities
Meet and connect with executives, decision-makers, and trailblazers from across the industry during our sessions, networking lunch and optional welcome reception.
Real-World Success Stories
Hear directly from companies that have achieved remarkable growth in Latin American and Hispanic markets, and learn how you can replicate their success.
Deep Dive into Market Trends
Get expert analysis on what’s driving growth in these vibrant markets and how your company can stay ahead of the curve.

Speakers

More speaker announcements coming soon!

ALEX HOFFMANN

Senior Global C-Level Executive →

With over 30 years of experience as a C-level global executive, Alex is a passionate leader in sales, marketing and operations within the Direct Selling channel. His proven track record includes expanding markets for companies like Nu Skin, Isagenix and Plexus, as well as successfully building two thriving businesses in the field. Alex specializes in adapting business models and branding strategies to connect with diverse global markets. His commitment to empowering individuals and fostering strong relationships drives my vision. He takes pride in developing high-performing teams across the United States, Europe and LATAM that achieve remarkable results.

Alex is also fluent in Spanish, English and Portuguese. His interests include running, cycling, marathons, half marathons and century cycling races. In addition, he enjoys traveling the world and exploring new cultures.

Alex is also a best-selling author of Networker Guru, The Millionaire Networker, and A Journey of Riches.

MIGUEL BEAS

Zinzino
President of Sales →

Miguel A. Beas (MAB) has extensive experience in various leadership roles in the direct sales and multi-level marketing industry. He has held positions such as President of Latin America at Zinzino, Chief Sales Officer and Vice President of Latin America at Kyäni, Sales Director and General Manager at PM International, and President of Latin America at Jeunesse Global. Prior to these roles, MAB was the CEO of BB Global Solutions, Vice President of International Expansion at Seacret Direct, Director at PVD Global, and Sales and Training Vice President at Bestway. He began his career as a Managing Director and Sales & Training Director at Forever Living Products. He has a strong track record of achieving business targets, expanding into international markets and overseeing various aspects of business operations.

MAB studied Commerce and Business at Universidad Europea. Miguel A. also obtained a Licentiate degree in Law from Universidad de Murcia. Additionally, MAB holds a certification as a Certified Coach from the International Coaching Federation.

LAURA BERNIER

4Life
Vice President of Sales & Marketing, United States, Canada, Caribbean →

Bernier began her 4Life career in 2011 in the company’s Customer Service and Premier department. She excels at ensuring satisfaction among top-tier field leaders through meaningful relationship development. Originally from Colombia, she is fluent in English and Spanish.

Bernier is a first-generation graduate from the University of Utah. She accomplished this educational goal while working full-time at 4Life and balancing the responsibilities of motherhood.

REGISTER FREE

DSU is exclusively designed for and limited to active corporate direct selling executive employees. Registration is free.

APRIL 14, 2026 / 1 PM - 5 PM (CT)

Choose from FOUR WORKSHOPS designed to give you actionable strategies you can implement right away.

Click on a workshop logo for details and speaker announcements.

REGISTER FREE

DSU is exclusively designed for and limited to active corporate direct selling executive employees. Registration is free.

Artificial Intelligence Workshop
Tuesday, April 14 (1pm-5pm)

From marketing and IT to sales, customer service, operations, training and beyond—if AI touches your role, this workshop is for you. You’ll learn how companies in our channel are already using AI to drive efficiency, personalize experiences and support their field—and how you can do the same.

More speaker announcements coming soon!

KATHLEEN ROSS

Kathleen Ross Creative
Speaker & CMO →

Kathleen Ross is an accomplished marketing executive with over 15 years of experience driving brand growth for startups and Fortune 5000 companies. As a CMO, she’s known for spotting whitespace opportunities, executing large-scale campaigns and events, and building high-performing teams. Kathleen brings a unique blend of strategic vision and creative excellence—making her a compelling voice for today’s fast-moving marketing landscape.

DAN DEBNAM

Inovara
Founder & CEO →

Dan Debnam is a seasoned entrepreneur and marketing expert. At 19, he launched a digital agency that was later acquired. In 2016, he joined a European Direct Selling company as Head of Marketing, driving key innovations and growth. After five years, Dan moved on and founded Conturae, an AI startup offering a global content creation platform. His focus on leveraging new technologies helps businesses operate efficiently and scale effectively. Dan is a leading voice on AI and an international speaker known for his easy-to-understand lessons and British humour.

PETER GRISCOM

It Works!
President & COO →

Peter Griscom is the President & COO of It Works! and an award-winning executive known for leading large-scale turnarounds, advancing AI-powered operational strategies and driving field-centric growth. A two-time DSN 40 Under 40 honoree, Peter is widely respected for his ability to streamline operations, deliver breakthrough product innovation and modernize field engagement. He has spearheaded multiple high-growth ventures, and has redefined how companies launch, scale and sustain lasting momentum.

ALEX PSHENIANYKOV

Treel
Managing Partner

Alex Pshenianykov, CEO of Treel.ai and Managing Partner at Revencrease.com - an enterprise AI automation consultancy behind work for Sony Music, Sunrider International, Verizon Connect, and Plexus Worldwide. After a decade learning the MLM industry's pain points, Alex's team built Treel: a breakthrough AI-first platform that helps customers and distributors achieve their goals through proactive accountability and coaching.

BRANDON WHITE

Trevally
Founder & CEO →

Brandon is a sought-after expert on AI/ML and emerging technologies. He’s consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. He has also worked for two venture capital firms investing in software, security and internet companies; and worked in management in marketing at AOL.

Legal, Regulatory & Compliance Workshop
Tuesday, April 14 (1pm-5pm)

Back by popular demand, this session will help you navigate evolving regulations with confidence, and understand best practices in managing compliance effectively.

More speaker announcements coming soon!

Sponsored by

BRENT KUGLER

Scheef & Stone, LLP
Partner →

BRENT KUGLER is a prominent attorney in the direct selling industry with over 23 years of experience. Formerly the General Counsel for a large MLM company, Brent provides comprehensive legal representation to direct sales companies including advice on regulatory issues, distributor policies and procedures, compensation plans, independent contractor classification, governmental affairs and risk management.

LORRIE CIPRIANO-WALLACE

Norwex
Senior Global Compliance Manager, North America

Lorrie A. Cipriano-Wallace is a Senior Global Compliance Manager for North America, bringing more than 15 years of experience in the direct sales industry and extensive expertise in navigating complex regulatory landscapes. Lorrie is bilingual in English and Spanish, bringing a global perspective to her work and engagement. Throughout her career, she has partnered closely with executive leaders to strengthen internal controls, elevate ethical culture, and establish sustainable compliance frameworks that uphold both organizational integrity and strategic growth.
Her areas of specialization include ethics and integrity management, compliance training, risk mitigation, and fraud prevention. Lorrie is widely recognized for her practical, risk-based approach to compliance and her ability to align governance structures with operational realities. Her leadership reflects a commitment to advancing effective, responsible, and forward-thinking compliance practices across global markets.

RODNEY DAVIS

Lifewave
NAM Senior Compliance Manager

With over 26 years in the direct sales industry and 21 years dedicated to compliance, Rodney has built a career focused on strengthening organizations through effective, practical compliance programs. He has worked alongside industry leaders to develop and implement best practices that support both field success and corporate integrity. His experience includes building a compliance program from the ground up for a breakout company, aligning vision across teams. While compliance can be complex, Rodney finds it most rewarding when collaboration leads to sustainable growth and long-term success.

KIM DRABIK

Plexus
Vice President, Corporate Affairs →

As Vice President of Corporate Affairs at Plexus Worldwide, Kim Drabik oversees Corporate Communications, Government Affairs, and Compliance, driving strategies that strengthen transparency, trust, and engagement across global markets.

A seasoned strategist, Drabik has built her career leading initiatives that connect purpose, policy, and people, spanning R&D, Corporate Communications, CSR, Government Relations, and Family Enterprise Governance. Her leadership blends an astute understanding of public policy, regulatory landscapes, and digital platforms to elevate corporate visibility and uphold the highest standards of integrity and compliance.

Beyond Plexus, Drabik serves as Chairman of the Direct Selling Association’s Government Relations Committee, where she helps shape industry advocacy and compliance priorities. She also serves on the Board of Directors for both the U.S. Direct Selling Association and the Direct Selling Education Foundation, and chairs the Communications, Media, Marketing, and Outreach Committee for the Council for Responsible Nutrition.

Drabik earned her BS in Health Care from the University of Michigan and completed the Governing Family Enterprises program at Northwestern University’s Kellogg School of Management.

KATRINA EASH

Winston & Strawn, LLP
Partner →

KATRINA EASH is a trial lawyer who concentrates her practice in complex commercial, class action and intellectual property litigation. Katrina has considerable experience defending and advising direct selling and multi-level marketing organizations. She is often called in to advise such organizations on Federal Trade Commission and regulatory compliance issues and has successfully defended numerous direct selling organizations in class actions and other litigation matters.

JANE FERGASON

Foley & Lardner LLP
Partner →

Jane Fergason focuses her corporate law practice on helping companies in the United States and abroad with comprehensive business needs, such as mergers, acquisitions, and dispositions of companies, franchises, direct sales, distribution, retail, sweepstakes, and advertising. She is a partner in the firm’s Distribution & Franchise and Direct Selling & Multi-Level Marketing Practices and a member of the Manufacturing Sector Group.

Jane regularly works with well-established global organizations and startups and is praised by clients for being a good listener and knowing how to make transactions successful. She has earned a national reputation for all issues involving direct sales.

JONATHAN GILLIAM

FieldWatch
Founder & CEO →

Known for developing innovative solutions to difficult digital challenges, Jonathan Gilliam is Founder & CEO at Momentum Factor – the leading AI-powered digital risk management firm specializing in compliance monitoring and education, brand protection and global online reputation management, as well as the developers of the FieldWatch Compliance Management platform.

Jonathan is a regular speaker and presenter at industry conferences, including the DSA and DSU, and is founder of the Direct Selling Channel Summit (formerly the DSLC Summit). He has also appeared in numerous international radio and television broadcasts, articles and conferences including the New York Times, Wired Magazine, The Wall Street Journal, Associated Press, PC Week, National Public Radio, and multiple appearances on TechTV’s “Silicon Spin” with John Dvorak, among others.

Jonathan graduated with a BA degree from the University of Texas at Austin followed by graduate studies at Rice University.

DAVE GRIMALDI

DSA
CEO →

Dave Grimaldi is the dynamic, visionary new CEO of the Direct Selling Association (DSA), known for bringing fresh energy and impactful leadership to one of America's most influential trade organizations. With a distinguished career spanning advocacy, policy-making, and strategic leadership, Dave is uniquely equipped to champion the direct selling community at every level.

Under Dave's direction, the DSA is leveraging his deep legislative experience, extensive Capitol Hill relationships, and strategic foresight to elevate the direct selling profession's advocacy initiatives, emphasizing fair regulatory practices based on evidence rather than assumption.

GORDON HESTER

Florida Direct Selling Coalition
Chairman →

For over 35 years, Gordon Hester has been a successful distributor, change management consultant and C-level executive. He also built a technology company with his son that is now one of the biggest tech vendors in direct selling.

As an active member of the DSA for over a decade, he serves as a DSEF Board member and a member of the Research Committee, Government Relations Committee, and liaison between the DSEF and over 250 Academic Fellows. Gordon is an active trainer at industry events and writes for various media outlets. He is also an active board member of the Association of Network Marketing Professionals (ANMP).

TROY KELLER

Dorsey + Whitney LLP
Partner

Troy is a partner in the Salt Lake City Office of Dorsey & Whitney LLP. Before joining Dorsey, Troy was Vice President of Corporate Law and Global Government Relations at Huntsman Corporation. Previous to Huntsman, he was Securities & M&A counsel at Qwest Communications, and he began his career as an attorney at the New York office of Sidley Austin.

Troy currently serves as World Trade Center Utah’s International Trade and Commercial Policy Advisor and is a member of the Salt Lake Chamber Board of Governors. He also serves on the Board of Directors of the Utah Aerospace and Defense Association. He is a founding member of FinTech Utah and has been instrumental in helping to develop the FinTech community in Utah. Troy is a frequent commentator in business and media publications. He is admitted to practice law in New York, Colorado and Utah.

Payments & Processing Workshop
Tuesday, April 14 (1pm-5pm)

The payments and processing landscape is evolving rapidly, and direct selling companies must stay ahead to ensure efficiency, security and profitability. This workshop will provide practical strategies and expert insights to help direct selling companies navigate the complexities of payments and processing.

More speaker announcements coming soon!

TRAVIS WILSON

Controller
LifeWave →

Wilson brings more than two decades of experience in finance, corporate accounting, budget and cash flow projections, data analysis, KPI reviews and customer relationship management programs. Wilson also has experience as an executive in the direct sales compliance automation space.

Startup & Young Company Growth Workshop
Tuesday, April 14 (1pm-5pm)

This workshop is designed specifically for startup founders and young company executives navigating the critical early stages of growth. You'll gain practical insights on scaling your salesforce, refining your compensation plan, building sustainable infrastructure, and avoiding common pitfalls that can derail early-stage companies.

More speaker announcements coming soon!

WAYNE MOOREHEAD

Herbalife
SVP of Strategy &
Innovation

APRIL 14, 2026

Join Us In Celebrating the Best in the Channel

Cocktail Reception / 6 PM - 7 PM (CT)

Dinner & Awards / 7 PM - 10 PM (CT)

The Oscars of Direct Selling

Join us for the prestigious DSN Global Celebration, the pinnacle event of the direct selling industry, where the highly anticipated DSN Global 100 List is revealed. This annual recognition highlights the top companies exceeding $100 million in annual revenue, offering a unique perspective on the industry’s global impact.

Over the years, this extraordinary celebration has evolved into a worldwide phenomenon, bringing together industry leaders, innovators and visionaries from across the globe. More than just an event, the DSN Global Celebration serves as a platform for mutual learning and inspiration—not only for direct selling professionals but also for researchers, investors and those seeking opportunities within this dynamic industry.

REGISTER FREE

Attendance requires registration and is reserved for active corporate executives and event sponsors. Tickets are $149 per person. DSN Supporters and event sponsors receive varying number of complimentary tickets by level.

Schedule & Sessions

TUESDAY,

APRIL 14

CEO Forum (INVITE-ONLY)
8:30 AM - 12:30 PM
(lunch provided)

DSU LATAM

HISPANIC & LATINO DEEP DIVE
9:00 AM - 4:00 PM

(lunch provided)

DSU Workshops

1:00 PM - 5:00 PM

Choose from three unique workshops: Artificial Intelligence, Payments & Processing and Legal, Regulatory & Compliance (sponsored by FieldWatch)

Cocktail Reception
6:00 PM - 7:00 PM

DSU Global Celebration*
7:00 PM - 10:00 PM

*Attendance requires registration and is reserved for active corporate executives and event sponsors. Tickets are $149 per person. DSN Supporters and event sponsors receive varying number of complimentary tickets by level.

WEDNESDAY,

APRIL 15

Registration

7:30 AM - 8:30 AM

Check in, coffee & continental breakfast

General Session 1

8:30 AM - 12:30 PM

Lunch & Networking

12:30 PM - 1:30 PM

(lunch provided)

General Session 2

1:30 PM - 5:00 PM

Networking Reception

5:00 PM - 7:00 PM

THURSDAY,

APRIL 16

General Session 1

8:30 AM - 12:30 PM

Lunch & Networking

12:30 PM - 1:30 PM

(lunch provided)

Hotel

The Westin Galleria Dallas

13340 Dallas Pkwy

Dallas, TX 75240

The hotel group rate is $239.00 USD per night.

Book by Monday, March 30, 2026.

BOOK NOW

Thank you to these best-in class suppliers for helping make it possible for DSN to provide empowering events as FREE education and inspiration for direct selling executives.

ADI meetings is a global corporate incentive travel, meetings, and event management company. ADI curates once-in-a-lifetime experiences for your attendees, connecting top achievers to your brand while understanding and meeting the needs of your industry.

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Avalara automates tax compliance for businesses, managing sales tax, VAT, and global tax regulations. Trusted worldwide, Avalara simplifies complex processes across borders so companies can stay compliant and focus on growth.

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Katapult understands what it takes to bring to life your company's desire to personally connect with your direct sales family through exhilarating, unforgettable, next-level events.

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ShopIQ is designed to help founders, brand managers, and enterprises launch and scale powerful e-commerce businesses through simple prompts. ShopIQ works across platforms to keep your entire commerce operation running effortlessly.

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Award-winning social commerce software for affiliate, influencer, MLM, party plan, and social retail companies. ByDesign's turnkey back-office solutions include Wayroo, delivering advanced commerce, comment selling, and payment solutions.

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Whether your products are headed direct to your end customer's doorstep, to a big box retailer, or to an Amazon warehouse, QuickBox will help you deliver a seamless experience that keeps your customers coming back for more!

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