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The Future of Party Plan: an Exclusive Panel of Top Party Plan Execs at DSU Spring 2025

Updated: 2 days ago



The direct selling landscape is evolving like never before, and understanding and leveraging the party plan model has become a keystone to this conversation. Are traditional host programs still effective? How is technology reshaping the way consultants engage customers? Do parties still work, and if so, what does the modern party look like? And is party plan even the right label anymore? 


At DSU Spring 2025 this March, we’ve gathered some of the most experienced leaders in the party plan space to take the stage and discuss these pressing questions and share their insights on the future of the model.



Meet the Panelists:


  • Brett Duncan — Moderator

  • Nancy Bogart — Founder & CEO, Jordan Essentials

  • Brian Dill — Vice President of Sales, Norwex

  • Lynn Lippert — Vice President, L'BRI

  • Orville Thompson — Co-Founder & CEO, Scentsy



This panel will dive into how party plan companies are evolving—leveraging new social selling techniques, integrating technology and staying competitive in a shifting market. Top industry leaders will share what’s working, what’s changing, and what big moves are ahead.


If party plan or host programs are part of your business, this panel is a must-attend event. And even if they’re not part of your current business, the insights into today’s social selling landscape will be invaluable for every direct seller looking to grow in 2025 and beyond.


📅 Be there for the panel at DSU Spring 2025!


Reserve your spot now and join the discussion that will shape the future of party plans in direct selling.




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