Spring 2026 - Industry AI Experts
- Mar 18
- 2 min read
DSU SPRING 2026
APRIL 14-16, 2026
THE WESTIN GALLERIA / DALLAS, TX
Industry Experts on Mastering AI & Innovation in Direct Selling
Artificial intelligence is reshaping how direct selling companies operate, engage distributors and serve customers today. At DSU Spring 2026 (April 14-16 at the Westin Galleria in Dallas), we're bringing two of the industry's leading voices on AI and innovation who have consistently delivered our highest-rated sessions at past events.
PETER GRISCOM
President & COO
It Works!
Peter is an award-winning executive known for leading large-scale turnarounds and advancing AI-powered operational strategies that drive field-centric growth. As President & COO of It Works!, Peter has pioneered the integration of artificial intelligence across operations, product development and distributor engagement, positioning the company at the forefront of technological innovation in direct selling. He is widely respected for his ability to streamline operations, deliver breakthrough product innovation and modernize field engagement through strategic technology adoption.
WHAT YOU'LL TAKEAWAY
How to advance AI-powered operational strategies
Strategies to modernize field engagement with technology
How to lead large-scale digital transformation initiatives
BRANDON WHITE
Founder & CEO
Trevally
Brandon is a sought-after expert on AI/ML and emerging technologies. He's consulted for large corporations and served as a subject matter expert to the US government. He started his career in technology as a pioneer on the Internet in 1996 building one of the first large scale product recommendation engines. He also used AI techniques to auto generate content that led to over $550,000/month of free SEO traffic. Brandon has worked for two venture capital firms investing in software, security and internet companies, and worked in management in marketing at AOL.
WHAT YOU'LL TAKEAWAY
How to leverage AI/ML for competitive advantage in direct selling
Strategies to implement emerging technologies effectively
How to future-proof your business with intelligent automation
Get ahead of the curve with insights from executives who are already implementing AI at scale. Secure your spot at DSU Spring 2026, April 14-16 at the Westin Galleria in Dallas.
DSU is exclusively designed for and limited to active corporate direct selling executive employees. Registration is free. More speaker announcements coming soon. Speaker lineup subject to change. Visit dsnevents.com/spring2026 for up-to-date details.
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