DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT How Many Marketing Initiatives Fail Before They Ever Reach the Field? You've seen it happen. A marketing initiative that looked brilliant in the boardroom falls flat in execution. The field doesn't adopt it. Customers don't respond to it. The momentum fizzles within weeks. The problem isn't always the idea. It's the evaluation process—or lack thereof. Justin Call, Ch

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Speed Is Impressive. Connection Is Memorable. AI is everywhere. Automation is scaling. Personalization at scale is no longer a pipe dream. So why do the majority of consumers still prefer human interaction for meaningful decisions? Jeff Hildebrandt, Chief Marketing Officer at ACN , will tackle this question head-on at the DSN Marketing Deep Dive—showing why the futur

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Your Marketing Is More Sophisticated Than Ever—So Why Is Field Engagement Dropping? Your marketing team is working harder than ever. Campaigns are more sophisticated. Content is more polished. Technology is more advanced. So why is field engagement dropping? Rob Sperry , Speaker, Strategic Advisor and Host of the BUILT TO LAST podcast, has the answer—and it's not wha

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Good Marketing Is Saying the Same Thing a Million Times, Not a Million Different Things Good marketing is saying the same thing a million times, not saying a million different things. It's a simple principle. But in direct selling, where product catalogs can include dozens of SKUs and field leaders constantly propose new campaigns, maintaining focus is one of the har

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Volume Doesn't Equal Influence—It's Time to Reframe What Marketing Actually Means Marketing teams are producing more content than ever. Blog posts. Social graphics. Email campaigns. Video. Podcasts. Yet many are finding that volume doesn't equal influence. Brian Gill, Chief Marketing Officer at 4Life , believes it's time to reframe what marketing actually means. At t

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT Strategic Transformation Doesn't Require Massive Budgets—Just Clarity and Intentionality Rebranding is risky. Get it wrong, and you alienate loyal customers. Play it too safe, and you fail to connect with new audiences. Brian Cameron, Vice President of Marketing at New U Life , navigated this challenge successfully in 2025, leading a comprehensive rebrand that delive

DSN Marketing Deep Dive Wednesday, February 25 | 9:00 AM - 4:00 PM Young Living Global Headquarters | Lehi, UT AI Is Reshaping Marketing Faster Than Most Teams Can Adapt The AI revolution in marketing isn't coming. It's here. And the gap between marketers who understand how to leverage AI and those still figuring it out is widening rapidly. Kathleen Ross, Keynote Speaker and Fractional CMO at Kathleen Ross Creative , will emcee the DSN Marketing Deep Dive and host an extended