DSU Spring 2026 - Neora Co-CEOs on 15 Years of Innovation
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DSU SPRING 2026
APRIL 14-16, 2026
THE WESTIN GALLERIA / DALLAS, TX
Building a Legacy That Lasts
Some of the most powerful lessons in direct selling come from leaders who've built companies that stand the test of time—and even more so when that legacy is passed from one generation to the next. At DSU Spring 2026 (April 14-16 at the Westin Galleria in Dallas), we're honored to welcome a father-daughter CEO duo who have not only built a thriving company together, but are leading Neora through one of the most exciting chapters in its 15-year history.
AMBER OLSON ROURKE
Co-Founder & Co-CEO
Neora
Amber has more than a decade of leadership, marketing and direct sales experience and has been an integral part of Neora's strategic development and growth since 2011. She provides strategic vision and leadership supporting the company's global expansion while overseeing marketing, branding, communications and digital strategy. Amber also serves as President of the Neora Ripple Foundation, which has raised over $6 million for philanthropic partners.
JEFF OLSON
Co-Founder & Co-CEO
Neora
Jeff is a world-renowned leader, entrepreneur and author who co-founded Neora in 2011 and has led the company to historic growth, including recognition as an INC 500's fastest-growing consumer goods company and a top 20 Direct Sales Association company. His best-selling book The Slight Edge has sold over 3 million copies and is used by corporations, entrepreneurs and sports teams worldwide. Jeff is also the Founder of Live Happy, a company dedicated to educating the world about positive psychology.
15 Years of Innovation & Growth
Together, Amber and Jeff are leading Neora through a remarkable renaissance—ending 2025 with 47 percent year-over-year growth and over 80 percent of revenue coming from customers, reflecting its customer-first model and stellar product performance. This rare combination of stability in the face of adversity and record-breaking growth has built a solid foundation that serves as a second ground floor for the company.
They've pioneered what they call a "modern social selling movement," focusing on two simple variables: how people want to shop and how they want to work. Their approach simplifies everything to be understandable to consumers, leveraging the mainstream understanding of affiliate programs and influencer marketing to make the business model accessible to anyone—regardless of direct selling background.
Together, they've created an ecosystem where Brand Partners can achieve individual goals—whether that's free product, additional income or building what Jeff coined as a "last run" legacy business for experienced direct selling veterans. They've built a company that lives by one simple principle: if it doesn't beat the best of what's on the market—not just in direct selling, but anywhere—they don't launch it.
WHAT YOU'LL TAKEAWAY
How to build a modern social selling movement that aligns with consumer behavior
Strategies to simplify your business model for mass market understanding
How to create product innovation that shifts your entire sales story
How to design compensation plans that accommodate every size dream
Don't miss insights from the leadership team driving Neora's remarkable renaissance. Secure your spot at DSU Spring 2026, April 14-16 at the Westin Galleria in Dallas, TX.
DSU is exclusively designed for and limited to active corporate direct selling executive employees. Registration is free. More speaker announcements coming soon. Speaker lineup subject to change. Visit dsnevents.com/spring2026 for up-to-date details.
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