
The direct selling channel is evolving at an unprecedented pace, driven by bold leaders who embrace innovation, challenge the status quo and redefine success. At DSU Spring 2025, we’re spotlighting three dynamic executives who are leading companies that have experienced their share of fast growth, disrupting traditional business models and creating new opportunities for growth.
These visionary entrepreneurs are shaping their organizations and pushing the industry forward, leveraging cutting-edge strategies in social selling, customer engagement and leadership development. Join us as they each take the stage individually to share the lessons they’ve learned, the challenges they’ve overcome and their outlook on the future of direct selling.
Aspen Emry – Founder & CEO, Bravenly

From Spanish teacher to top-ranking network marketer to Founder & CEO, Aspen Emry has built a career on empowering others. With over two decades in the industry, Aspen has led high-performing organizations, coached thousands of entrepreneurs, and developed leadership strategies that drive real results.
She has been featured twice in Success From Home Magazine, interviewed across multiple platforms and recognized for her ability to cast vision, develop strong leaders and implement scalable systems. Her experience spans both the field and corporate sides, having served as a Senior Field Development Regional Manager, where she helped brands expand, optimize recognition strategies and grow their distributor networks globally.
Today, as the Founder & CEO of Bravenly, Aspen is building a people-first company centered on mentorship, personal development and financial independence. Her passion for coaching and leadership development fuels Bravenly’s rapid success, and at DSU Spring 2025, she’ll share how she’s leveraging social selling, culture-building and systems-driven growth to create a thriving, modern direct selling company.
Jacob McLain – Chief Commercial Officer, Green Compass

A strategic powerhouse in sales and market expansion, Jacob McLain has spent his career driving transformational growth across major industries. With a track record of scaling brands to record-breaking success—including helping a clean beauty startup reach a $1 billion valuation—Jacob knows what it takes to create sustainable momentum in direct selling.
As Chief Commercial Officer at Green Compass, he’s leading the charge in premium botanical wellness, combining strategic sales execution with customer-centric innovation. His expertise spans global expansion, go-to-market strategies and maximizing lifetime customer value, all while leveraging data and technology to optimize efficiency.
With past experience at Nestlé USA, Toyota, Yamaha, Arbonne, Beachbody and Beautycounter, Jacob understands both legacy brands and disruptors—and he’s bringing that knowledge to reshape the future of direct selling.
Hanieh Sigari – Founder & CEO, Ellie MD

A biochemist, entrepreneur and industry disruptor, Hanieh Sigari blends science, business, and health to transform how women and men approach longevity, weight loss and wellness. After successfully scaling and exiting a multimillion-dollar logistics company, Hanieh set out to build something bigger—something that could create real impact.
That vision became Ellie MD, a company committed to making weight management, wellness and longevity accessible and empowering for women and men everywhere. With a deep understanding of bioscience and product innovation, Hanieh is challenging traditional health norms and giving their brand partners both confidence and financial freedom through the direct selling model.
At DSU Spring 2025, she’ll share her journey of reinvention, the role of technology in modern direct selling and how brands can break into competitive markets with a strong mission and clear value proposition.
These leaders represent the next generation of direct selling—bold, innovative and ready to push boundaries.
📅 Be there for DSU Spring 2025! (March 25 - 27)
Reserve your spot today and learn from the minds shaping the future of direct selling.
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