Marketing Initiative Evaluation: The Core Four Formula for Launch Success
- DSN Staff Writer
- 3 days ago
- 3 min read
DSN Marketing Deep Dive
Wednesday, February 25 | 9:00 AM - 4:00 PM
Young Living Global Headquarters | Lehi, UT
How Many Marketing Initiatives Fail Before They Ever Reach the Field?
You've seen it happen. A marketing initiative that looked brilliant in the boardroom falls flat in execution. The field doesn't adopt it. Customers don't respond to it. The momentum fizzles within weeks.
The problem isn't always the idea. It's the evaluation process—or lack thereof.
Justin Call, Chief Sales Officer at Marketplace Global, has developed a framework that changes this: The Core Four Formula—a simple lens for evaluating every marketing initiative before launch.
At the DSN Marketing Deep Dive, Justin will show you how to apply this marketing initiative evaluation framework to ensure your next launch actually lands.
*DSN Deep Dive Events are exclusively designed for and limited to active corporate direct selling executive employees. Registration is FREE.
The Core Four Formula
Marketplace Global evaluates every initiative through four critical criteria. Everything they build must pass this test:
Simple
Is it clear, executable and intuitive?
If your field can't understand it in 60 seconds, it's already dead. Complexity kills adoption. Simplicity accelerates it.
Social
Is it conversation-worthy and naturally shareable?
If people aren't talking about it, it's not spreading. The best marketing initiatives don't require a push—they create momentum through organic conversation.
Mainstream
Is it designed for broad appeal?
Niche might work for startups. In direct selling, you need initiatives that work for everyone—from brand-new associates to seasoned leaders, from digital natives to those who prefer phone calls.
Cool
Is it energetic, bold and modern?
This isn't about being trendy. It's about showing up with energy and confidence that makes people want to be part of what you're building.
Why Most Marketing Initiative Evaluation Fails
Most companies evaluate initiatives based on:
Internal priorities
What leadership wants
What worked five years ago
What's easiest to execute
The Core Four Formula flips this. It evaluates initiatives based on:
How the field will actually use it
Whether it will naturally spread
If it works for everyone, not just early adopters
Whether it feels current and compelling
This shift in perspective is what separates initiatives that succeed from those that collect dust.
How to Apply the Core Four Formula
Justin will walk you through practical application of this marketing initiative evaluation framework across different scenarios:
Product Launches
Does the product story pass all four tests? Is it simple enough to explain? Social enough to share? Mainstream enough for broad adoption? Cool enough to generate excitement?
Field Tools and Technology
Is the tool intuitive? Will leaders talk about it with their teams? Does it work for all experience levels? Does it feel modern or outdated?
Marketing Campaigns
Is the message clear? Is it shareable? Does it resonate broadly? Does it have energy?
AI and Automation Initiatives
Is the AI tool actually usable or does it require extensive training? Will the field see value in it? Does it work for everyone or just tech-savvy users? Does it feel like innovation or just another corporate mandate?
Every initiative, every tool, every campaign runs through the same filter.
What This Means for Marketing Leaders
The Core Four Formula gives you a repeatable process for marketing initiative evaluation that prevents costly mistakes before launch.
Instead of asking "Do we like this?" ask:
Is it simple enough for immediate adoption?
Is it social enough to spread organically?
Is it mainstream enough for broad appeal?
Is it cool enough to generate excitement?
If the answer to any of these is no, you're not ready to launch.
What You'll Take Away
You'll leave Justin's session with:
A clear framework for evaluating every marketing initiative before launch
Practical examples of how to apply the Core Four Formula across different scenarios
The ability to identify weak initiatives before they waste resources
A shared language your team can use to evaluate future projects
Everything you build must pass this test. Justin will show you how to make sure it does.
📅 DSN Marketing Deep Dive | February 25, 2026
Young Living Global Headquarters | Lehi, UT
*DSN Deep Dive Events are exclusively designed for and limited to active corporate direct selling executive employees. Registration is FREE.
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