Performance Marketing Strategy That Actually Delivers Results
- DSN Staff Writer
- 2 days ago
- 2 min read
DSN Marketing Deep Dive
Wednesday, February 25 | 9:00 AM - 4:00 PM
Young Living Global Headquarters | Lehi, UT
Too Many Marketing Teams Are Still Optimizing for Vanity Metrics
Performance marketing has a credibility problem.
Everyone talks about data-driven decisions, measurable ROI and sustainable growth. But too many marketing teams are still optimizing for vanity metrics—likes, shares, impressions—that don't translate to revenue.
Wayne Moorehead, SVP of Strategic Innovation at Herbalife, is bringing the playbook for a performance marketing strategy that actually performs.
*DSN Deep Dive Events are exclusively designed for and limited to active corporate direct selling executive employees. Registration is FREE.
What Performance Marketing Strategy Really Means
Performance marketing isn't just digital advertising. It's a mindset shift.
It means:
Every dollar spent is tied to a measurable outcome
Campaigns are optimized for customer acquisition, not applause
Success is defined by sustainable growth, not temporary spikes
Customer Acquisition Strategies That Scale
Meta Advertising Mastery
Meta (Facebook and Instagram) remains one of the most powerful customer acquisition platforms available—if you know how to use it.
Wayne will share:
Advanced targeting strategies that reach high-intent prospects
Creative testing frameworks that identify winning ads fast
Conversion optimization tactics that turn scroll into sales
YouTube Performance Strategy
YouTube offers unique advantages: long-form storytelling, educational content and evergreen reach. But converting viewers into customers requires strategy.
Wayne will demonstrate:
How to use both long-form and short-form video effectively
Tactics that capture attention and drive action
Ways to build a YouTube presence that compounds over time
TikTok Shop Revolution
Social commerce is changing the game. TikTok Shop allows customers to discover and purchase without ever leaving the platform.
Wayne will show you:
How to leverage TikTok Shop for direct selling
Strategies for meeting customers where they're already buying
Ways to integrate social commerce into your broader marketing strategy
Building a Complete Performance Marketing Strategy
Here's what separates performance marketing from everything else: measurement discipline.
Wayne will guide you beyond likes and impressions to the metrics that actually matter:
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Return on Ad Spend (ROAS)
Sustainable growth trajectories
If you can't measure it, you can't improve it. And if you're measuring the wrong things, you're optimizing for failure.
What You'll Take Away
Wayne's session isn't just tactical tips. It's a comprehensive framework for building a performance marketing strategy that scales.
You'll learn:
How to structure campaigns for maximum efficiency
How to allocate budget across platforms strategically
How to test, learn and optimize continuously
How to build systems that deliver consistent results
You'll leave Wayne's session with:
Platform-specific customer acquisition strategies
Frameworks for measuring what actually matters
Tactics for building a performance marketing engine that scales
The confidence to shift from vanity metrics to real growth
Performance marketing works. But only if you're willing to measure what matters and optimize relentlessly.
📅 DSN Marketing Deep Dive | February 25, 2026
Young Living Global Headquarters | Lehi, UT
*DSN Deep Dive Events are exclusively designed for and limited to active corporate direct selling executive employees. Registration is FREE.
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