Brand Voice Strategy: How New U Life Built an Authentic Voice for Today's Consumer
- Direct Selling News
- Jan 21
- 2 min read
Updated: Jan 22
DSN Marketing Deep Dive
Wednesday, February 25 | 9:00 AM - 4:00 PM
Young Living Global Headquarters | Lehi, UT
Strategic Transformation Doesn't Require Massive Budgets—Just Clarity and Intentionality
Rebranding is risky. Get it wrong, and you alienate loyal customers. Play it too safe, and you fail to connect with new audiences.
Brian Cameron, Vice President of Marketing at New U Life, navigated this challenge successfully in 2025, leading a comprehensive rebrand that delivered both a sleek, contemporary look and a more relatable, human voice.
At the DSN Marketing Deep Dive, Brian will share the strategic thinking behind New U Life's transformation—and the results speak for themselves.
*DSN Deep Dive Events are exclusively designed for and limited to active corporate direct selling executive employees. Registration is FREE.
The Strategic Shift in Brand Voice Strategy
New U Life's rebrand wasn't about chasing trends. It was about alignment. The company needed to evolve from product-focused messaging to holistic wellness messaging that resonated with today's health-conscious consumers.
Brian will walk you through how they executed this brand voice strategy:
Creating a Visual Identity That Signals Trust and Transformation
The updated look features grounded color tones and a minimalistic design that's both modern and timeless. Every visual element was intentionally designed to communicate strength, trust and emotional resonance.
Developing Marketing Assets That Empower Field Leaders Globally
A rebrand is only as good as its execution in the field. New U Life ensured their Associates and leaders had access to enhanced tools and messaging that support authentic conversations around mind, body and hormone health.
Aligning Brand Voice With Real Consumer Conversations
The new voice is more relatable, human and real. It speaks to people seeking genuine transformation—whether in their health, confidence or business. This brand voice strategy ensures consistency across all touchpoints.
The New Vision
"Everything about our brand has been updated to align with who we are and where we're going," Brian explained. "Our new vision is clear and aligned with our mission, and our core values attract those who want to do their health the right way."
The brand's evolution centers on a revitalized commitment captured in the new tagline: Life. Balanced.
Why This Matters for Your Marketing
Brian's session isn't just a case study. It's a blueprint for how intentional brand strategy creates lasting connection and business growth.
You'll learn:
How to move from product-focused to value-focused messaging
How to create visual identities that communicate trust without saying a word
How to align brand voice with the way real people actually talk
How to empower your field with tools that support authentic engagement
Strategic transformation doesn't require massive budgets. It requires clarity and intentionality—and Brian will show you exactly how to achieve both.
📅 DSN Marketing Deep Dive | February 25, 2026
Young Living Global Headquarters | Lehi, UT
*DSN Deep Dive Events are exclusively designed for and limited to active corporate direct selling executive employees. Registration is FREE.
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