Marketing Influence Strategy: Why Content Alone Isn't Enough Anymore

Direct Selling News
Jan 22
2 min read

DSN Marketing Deep Dive

Wednesday, February 25 | 9:00 AM - 4:00 PM

Young Living Global Headquarters | Lehi, UT

Volume Doesn't Equal Influence—It's Time to Reframe What Marketing Actually Means

Marketing teams are producing more content than ever. Blog posts. Social graphics. Email campaigns. Video. Podcasts.

Yet many are finding that volume doesn't equal influence.

Brian Gill, Chief Marketing Officer at 4Life, believes it's time to reframe what marketing actually means. At the DSN Marketing Deep Dive, he'll challenge marketers to extend their impact beyond traditional assets by recognizing that a true marketing influence strategy is earned through communication, service and insight, not just content production.

*DSN Deep Dive Events are exclusively designed for and limited to active corporate direct selling executive employees. Registration is FREE.

Three Ways to Extend Your Marketing Influence Strategy

Brian's presentation centers on three powerful shifts that transform marketing from a content factory into an influence engine:

Marketing Is Effective Communication

Influence grows when you understand not only your audience but how you show up as a communicator and leader. Brian will explore how marketers can develop their communication skills to create deeper resonance with customers, employees and field leaders.

This goes beyond messaging. It's about presence, clarity and the ability to communicate in ways that inspire action and trust.

Marketing Is Customer Service

Early customer experiences often determine long-term loyalty—and those moments function as powerful, overlooked marketing.

Brian will show how marketing teams can collaborate with customer service to identify critical touchpoints where positive experiences create organic advocates. When customers feel truly served, they become your most effective marketers.

Marketing Is Leveraging Data

When data reveals the real problem, marketing can shift from defending perception to solving it—creating tools people actually want to use and share.

Brian will demonstrate how 4Life uses data not just to measure campaign performance but to identify what their audience actually needs. This approach transforms marketing from persuasion to problem-solving.

Navigating Generational Communication Shifts

Brian's presentation aligns closely with one of the most pressing challenges in direct selling: adapting content for different audiences across generational divides.

Baby Boomers, Gen X, Millennials and Gen Z don't just prefer different platforms—they respond to fundamentally different communication styles, values and levels of authenticity.

Brian will provide practical examples of how a marketing influence strategy can work across these generational differences without fragmenting your message or multiplying your workload.